Social Media Marketing Manager
Pittsburgh Technical College
Location: Pittsburgh, PA
Commitment to Mission
This job carries with it the obligation to uphold the Mission of Pittsburgh Technical College (PTC) in carrying out the duties of the position. A commitment to positive interpersonal behaviors, professional communication, diversity, integrity, leadership, stewardship, respect and accountability to PTC students and employees is essential.
Pittsburgh Technical College is a private, non-profit and regionally accredited institution committed to higher education excellence and focused on academic and professional success. Located in Western Pennsylvania since 1946, PTC awards associate and bachelor’s degrees and certificates in these areas: Business, Criminal Justice, Culinary Arts, Hospitality, Design and Engineering Technology, Healthcare, Nursing, Information Systems and Technology, Trades Technology, and Energy and Electronics Technology. The PTC college experience is empowering and culminates in internships and clinical rotations for on-campus, degree-seeking students.
Purpose of Job
PURPOSE AND SCOPE:
Pittsburgh Technical College is looking for an experienced social media manager with a proven track record of results to develop and execute our social platforms with content, campaigns, and other engagement techniques that are strategic, engaging, creative – and measurable. We envision this role as an ear-to-the-ground, roving reporter to enlighten, inform, delight, and support current and prospective students and their families to explore all that PTC has to offer, from opportunities to outcomes. The incumbent will have substantial experience in planning, organizing resources, establishing priorities, and launching creative and imaginative social campaigns, including contests and other strategies that drive user engagement. In addition, demonstrated knowledge of using social media to represent the brand voice of an education institution, company, or organization, including day-to-day community management is required.