Director Social Media & Earned Media Intelligence

Highmark Health

Date: 02/19/2019

Location: Pittsburgh

This job will lead the enterprise social media team in developing and executing social media strategy for all channels (Highmark Health, Highmark Inc., Allegheny Health Network, HM Health Solutions) to support business objectives and build brand and reputation awareness, understanding and preference among customers and key stakeholders.  The incumbent will act as the primary social media liaison for the entire organization and will have the primary role in evaluating the needs of internal and external stakeholders.  Will also provide strategic and tactical direction on the enterprise’s real-time, earned media monitoring and intelligence reporting for Senior Leadership, managing the earned media monitoring & intelligence discipline and process to provide the highest quality, most relevant analytics and insights to Highmark Health Senior Leadership, Corporate Affairs and Corporate Communications executives and staff.  The job will lead a Corporate Communications cross-unit, matrix team in leveraging the Highmark Health earned media, social media and reputation management measurement program (analytics and insights), including organic and paid social media campaign effectiveness, website utilization, traditional media reach, stakeholder perceptions and supportive behaviors, and influencer engagement.

Required
• Bachelor's Degree in Communications, Marketing, Journalism or related field

Substitutions
• 6 years progressive and related experience in lieu of Bachelor degree.

Learn more and apply below.