Dir Marketing Strategy

Highmark Health

Date: 04/20/2018

Location: Pittsburgh

The incumbent identifies and prioritizes opportunities through situation and competitive analysis to sets objectives. Develops positioning and value proposition messaging for products and services.  Manages the team that develops and specifies detailed requirements for multi-channel tactics including direct response (digital, mail, mobile, DRTV, IVR, other), mass media (advertising, PR), sales channel and event marketing.