This is category 13 of the Global Diversity and Inclusion Benchmarks (GDIB) and is considered an external category. It surveys the organization’s recognition of the diversity of its customer base and its sensitivity to the nuances of language, symbols, and images used in its distribution, sales, and marketing strategies, thereby attracting and satisfying prospective and current customers.
ACTION: Integrate D&I into marketing and customer service.
Below are links to help strengthen how the organization offers its products and services and interacts with its customers and other stakeholders:
Check back regularly for updates and additions to this list!