Website First National Bank
Position Title: Marketing Specialist
Business Unit: Consumer Marketing
Reports To: Manager of Consumer Marketing
The primary responsibility is to coordinate various marketing programs in conjunction with team initiatives which support the Consumer Bank.
Independently manages the Marketing Support function of the department including responding to branch office marketing questions/requests, research, re-assignment of requests to other areas of Marketing, etc. Acts as the coordination point for branch questions related to branding, quarterly merchandising and branch appearance.
Coordinates the daily operation of our company store – the Promo Shop – by managing inventory levels, store merchandise selection and removal, monthly reconcilement of sales and internal customer service.
Executes more complex Marketing projects and activities that may include working directly with our advertising agency, internal sales team or internal communications group.
Works with various lines of business leaders on projects and Marketing needs including our Workplace Banking team and University Banking initiatives.
Oversees and compiles accurate monthly tracking of all marketing invoices, departmental budget management and expenses while balancing back to the line of business general ledger. Provides monthly summary reporting to the Chief Marketing Officer and senior marketing leadership team to improve overall expense/cost control for the organization.
Coordinates various consumer marketing assignments related to bankwide projects/initiatives assigned to the Consumer Marketing Manager including participation on internal company project teams initiated by the Project Management Office.
Provides project coordination for the Manager of Marketing Merchandising including analysis and written communications for the various lines of business and the branch offices in support of branding and office merchandising.
Compiles requests to Legal and Compliance areas of FNB for proper review of new marketing materials and makes necessary updates or changes to ensure legal and regulatory guidelines are properly met.
Coordinates larger scale marketing events – working in conjunction with the events Marketing Manager to produce quality planning and execution of office grand openings, office open house events and larger corporate sponsorships. Attends local events as necessary and coordinates promotional items and set up.
Conducts necessary research related to Special Promotion payout inquiries and customer complaints from branch offices. Escalates certain situations to the Product Management team for assistance in final resolution as needed.
Serves as a backup to the Graphics and Digital Designer – coordinating overflow design projects or covering for vacations and other out of office situations.
F.N.B. Corporation is committed to achieving superior levels of compliance by adhering to regulatory laws and guidelines. Compliance with regulatory laws and company procedures is a required component of all position descriptions.
4 year College Degree or equivalent
BA or BS degree in Marketing or related field
Minimum Years Experience:
Excellent communication skills, both written and verbal; proofreading
Comfortable in working with numbers
Ability to plan and coordinate projects
Ability to work and multi-task in a fast paced environment
Ability to use general office equipment
Ability to use a personal computer and job-related software
MS Word – Basic Level
MS Excel – Basic Level
MS PowerPoint – Basic Level
Adobe InDesign – Basic Level
Special Licenses and Certificates:
To apply for this job please visit fnbcorp.wd1.myworkdayjobs.com.