Digital and Web Strategist

The Digital and Web Strategist for UPMC Children’s Hospital Foundation will serve as an integral part of the marketing and communications team, heading up the creation and implementation of the Foundation’s digital marketing efforts (web and email) in communicating with donors and prospective donors.

This individual will offer strategic insights on improving website user experience and helping to enhance and refine donor and prospective donor journeys through email and web inclusive of personalization, segmentation, and A/B testing. Additionally, this individual will be responsible for creating, maintaining and enhancing the Foundation’s peer-to-peer (P2P) sites and donation forms and their integration with donor database software. The Foundation is seeking a skilled digital marketer with a passion and heart for the Foundation’s mission.

Responsibilities:

• Maintaining individual accountability for security controls and measures, actively protecting sensitive, classified, and confidential information
• Serving as liaison between the foundation and the hospital’s information technology department
• Developing policies and procedures and managing the implementation and ongoing activities related to integrated transaction processing between online donations, member profile updates, events, event payment/registration with the foundation donor database
• Establishing and maintaining a user-friendly platform for P2P community fundraising
• Working with the direct response marketing team to develop systems and practices related to direct response marketing campaigns
• Working on the marketing and communications team on digital design and user experience best practices, maintaining style standards and corporate branding across all digital communications platforms
• Working independently and with the Foundation’s external web vendor on web development, troubleshooting, problem analysis, debugging, and resolution of system issues
• Managing the foundation’s internal digital capabilities and staying current with emerging technologies and trends, making recommendations for how these technologies could be used to enhance organizational web and digital infrastructure
• Strategizing the best digital solutions for current and future fundraising initiatives and for the Foundation as a whole
• Day-to-day web and email maintenance, including but not limited to: Maintaining and creating donation forms
  Maintaining and creating campaign and event pages
  Building and sending an average of 15-20 emails per month
  Web and email customization
  Other duties as assignedQualifications:
• Bachelor of Arts degree or technical school degree in web design
• 2+ years of relevant experience in website development and maintenance in utilizing HTML, CSS, and JavaScript frameworks
• Proficient in Windows operating system and Adobe Creative Suite
• Knowledge and/or experience with nonprofit-oriented online fundraising platforms required.
• Experience with BlackBaud products, including NetCommunity, Luminate TeamRaiser, and donor platform Raiser’s Edge preferred.
• Interest in marketing, communications, and establishing and maintaining the Foundation’s brand.
• Strong understanding of SEO principles and ensuring that site will adhere to them
• Ability to work independently and as a team player, managing multiple projects simultaneously
• Ability to be entrusted with personal and confidential information and make ethical decisions while being sensitive to the nature of pediatric healthcare

Licensure, Certifications, and Clearances:

Act 31 Child Abuse Reporting with renewal
Act 33 with renewal
Act 34 with renewal
Act 73 FBI Clearance with renewal

Tagged as: donor engagement, email marketing, email strategy, web development, web maintenance